Private TestFlight pilot · BMW North Scottsdale (Penske)

Intelligence for the sales floor.

Real-time operations software for dealership sales reps. Inventory, customer context, and deal tracking at the speed of the floor — without replacing the rep–customer relationship.

Request dealership access See the product
5
Active pilot users
<2s
Voice-to-inventory response
100%
Inventory coverage (pilot store)
0
Setup steps for reps
Our position

We don't replace reps. We sharpen them.

Most AI in automotive talks to the customer. DealerDeck is built for the rep who's already beside them.

Other platforms use AI to talk to the customer. DealerDeck uses AI to help the rep talk to the customer better. One replaces the relationship. The other strengthens it.

— DealerDeck product principle
Them
AI chatbots that message leads on the rep's behalf, inserting a layer between rep and customer.
DealerDeck
AI that answers the rep's questions instantly — so the rep is sharper on the floor, in front of the customer.
Them
Heavy onboarding, IT involvement, training sessions, workflow changes.
DealerDeck
Reps install from TestFlight, sign in, and have full inventory intelligence in under a minute.
Them
Dashboards that require data entry reps don't benefit from.
DealerDeck
Every action is self-serving — log a customer, get instant summaries and next steps back.
Capabilities

Built around how reps actually work.

Every feature answers a question reps ask on the floor ten times a day.

Voice search that understands you

Say "eggs 5 50 ease" and get every X5 xDrive50e on the lot. Gemini-powered query normalization handles accents, shorthand, and background noise.

Know where every vehicle is

On lot, in transit, in service, sold pending. Status and physical location are tracked separately — the way actual dealerships operate, not the way legacy software assumes.

Deals that log themselves

Log customers and progress with your voice. The app threads interactions, generates summaries, and surfaces next steps — so reps always know what to move on next.

Name resolution that just works

"Dave" resolves to David. "Ed" to Edward. Disambiguation is built in, so mentions of teammates always land on the right person instantly.

Notifications only when relevant

Alerts route only to deal-linked users, last updaters, and mentioned staff. Reps see what affects them — never everything.

Safe to turn the phone around

Every screen is safe to show a customer. No F&I spoilers. No private notes exposed. Basic estimates only — F&I stays with F&I.

The app

iOS-native. Floor-ready.

iOS-native. Distributed privately through TestFlight to our BMW North Scottsdale pilot group.

DealerDeck chat interface showing inventory query
Inventory search
Direct answers, no dialogue tree.
"Do we have any X550 E-Drives?" returns results, not clarifying questions.
AI processing
Sub-two-second response time.
Voice to normalized query to actionable result — all handled in the background.
DealerDeck home screen — voice query prompts
Ask or update
Talk to DealerDeck like a person.
Move cars, check status, log keys, find inventory — any question in plain speech.
Customer profile
AI summaries and next steps.
Vehicle interest, trade notes, and credit context threaded from every touchpoint. One-tap Copy to CRM.
How it works

Four stages. Earn trust first.

Each stage delivers value before we ask for more access.

STAGE 01

Inventory intelligence

Active today. Reps install from TestFlight, sign in, and get full inventory search, vehicle tracking, and customer logging in under a minute. Zero integration required.

STAGE 02

Keylog sync

In progress. Read-only mirror of the dealership's Google Sheets keylog, polling every two minutes. Write-back follows once accuracy is proven.

STAGE 03

DriveCentric CRM

Planned. Two-way sync with DriveCentric for customer data, deal notes, and AI summaries. Pending Partner Program approval.

STAGE 04

Source of truth

Planned. Location and inventory migrate to DealerDeck as the source of truth. Expansion to additional rooftops.

Pilot partner

Built on the floor of BMW North Scottsdale.

DealerDeck was built on the floor, not pitched from outside it. Five reps at BMW North Scottsdale (Penske Automotive Group) use it in production today.

The General Manager and Sales Manager validated the product in an April 2026 review. Integration planning is aligned with the store's DriveCentric transition.

BMW North Scottsdale · Pilot
Live
5+
Active pilot users
100%
Inventory coverage
0
Setup steps required for reps
~30d
CRM integration window
"Reps want fast, direct answers. Not AI asking clarifying questions. DealerDeck respects that — it gets out of the way and gives you what you need."
— Pilot rep feedback
Built with

Production stack.

Get in touch

Ready to put DealerDeck on your floor?

Reach out and we'll schedule a walkthrough.

Email us
Company
DealerDeck LLC
Contact
contact@dealerdeckapp.com
Support
support@dealerdeckapp.com
Phone
(206) 321-6087
Location
Scottsdale, Arizona
Founder
Camden Blackburn